About
Established in Las Vegas, Rossetti Public Relations is an independent, boutique agency with global reach. More than 30 years of combined industry experience fuels our work for brands leading the way in hospitality, food and beverage, luxury lifestyle, and property development. Partners feel our investment even in the smallest touches, because passion recognizes passion.
Our Leadership
CEO & Founder
Principal
CEO & Founder
Principal
Our Story
Amy Rossetti and Renata Follmann first worked together in 2010, opening The Cosmopolitan of Las Vegas on the Strip. Their public relations leadership helped build the $3.9 billion resort into one of the city’s foremost icons, named to global hot lists by outlets from Fodor’s to Travel + Leisure and honored for everything from interactive design to Instagram allure.
Amy served as Vice President of Public Relations for most of their seven-year tenure at The Cosmopolitan. Major contributions show her impressive range, from developing the property’s crisis communications plan to orchestrating the onsite filming of an entire season of Bravo TV’s hit series Top Chef Masters.
Renata opened The Cosmopolitan as an intern and left as a Director of Public Relations, having managed her department’s multimillion-dollar budget and the resort’s reputation – notably helping to guide PR efforts as it went through a sensitive, high-profile sale.
Uncommon experience makes us a young company with an old soul, proven in every climate you can imagine.
After balancing and counting on each other at the height of hospitality, Amy approached Renata about being on the ground floor of Rossetti Public Relations. She saw a need in the market for an independent agency focused on strategic communications, one that leveraged her 20 years of connections with the biggest names in media. Las Vegas wasn’t known in the PR field like New York and LA, and Amy believed RPR could help change that mindset.
Renata was key to Amy’s vision. Both women came up inside the Strip’s hospitality machine, and they shared an ability to coolly handle crisis and shrewdly amplify success. Professional kinship led to close friendship, and that foundation of trust and loyalty grounds RPR’s approach.
Since its launch in March 2017, the agency has represented multibillion-dollar companies and trendsetting newcomers in destinations across North America. From opening visionary hotels to designing restaurant plans for weathering the pandemic, the work continues to be driven by the passion Renata and Amy feel for the industries and individuals they support.
They are equally dedicated to nurturing the next generation of women in business, as their careers were shaped by incredible mentors who recognized their ingenuity and grit in the face of any challenge.
This is Rossetti Public Relations.
Our Team & Partners
Brand developers. Integrated marketers. Art directors. Wordsmiths. Social media strategists. Our level of work reflects RPR’s extended family, from dedicated staff to longtime freelance partners. We are a team of proven professionals bringing specialized skillsets and unique perspectives to our clients’ projects.
Why Choose Us?
Immersive
We get inside a client’s history, culture, and objectives to foster uncommon understanding and connection to the work we do.
Inventive
Ideas set us apart, whether you need a brand refresh or a one-of-a-kind launch to amplify your message.
Proactive
It’s not enough to be impeccable in planning and deploying campaigns. We see challenges coming and change course quickly and creatively.
Personal
We don’t follow old rules or formats. We customize, with a flexible approach to serving our clients and collaborations.
Now It’s Your Turn
Tell us who you are, from company backstory to ultimate vision. We will help you tell the world.