Renata Follmann has crafted unforgettable stories over more than a decade in public relations, launching and shaping influential brands in food and beverage, hospitality, and lifestyle. She has executed successful campaigns and events across Las Vegas, as well as outside markets ranging from historic Milwaukee to Canada’s vibrant west coast.
Ms. Follmann helped realize the vision of Rossetti Public Relations in 2017 as founding Principal, providing the Las Vegas agency powerful creativity and expertise in strategy, messaging, media relations, event execution, and crisis management. She engages in many sides of the business, from running operations to mentoring colleagues to building true partnerships with clients.
Her passion for communication, languages, and storytelling started at a young age growing up in a multicultural family. A native of São Paulo, Brazil, Ms. Follmann is fluent in English and Portuguese and speaks German. She holds a journalism degree from the University of Nevada, Las Vegas. She also attended UNIP in São Paulo for three years, studying languages.
After graduating from UNLV, she helped open The Cosmopolitan of Las Vegas. Working in its PR department for more than six years, she reached the rank of Director of Public Relations. In that role she managed a multimillion-dollar budget and the resort’s reputation across the world. She led communications initiatives to keep the resort’s fresh perspective and media engaged.
Prior to graduating from UNLV and since 2006, Ms. Follmann applied her journalistic perceptiveness in several internships throughout the Las Vegas Valley’s most prestigious publications and media groups.
She passionately gives back to the community. For years she has supported the work of Three Square Food Bank and Communities in Schools of Nevada. She was instrumental in founding the latter’s Today for Tomorrow benefit gala and continues to volunteer on behalf of those with special needs.