From hospitality giants to celebrity chefs, we have introduced brands globally. Any launch involves pinpointing the bottom line, voice, and potential verticals, but the core challenge is finding the story. Who are you? What makes you different? Why should anyone care?
The answer is not a cool name and sleek marketing plan, as important as those elements are. It comes from understanding a brand’s strong point of view in the context of broad industries and particular scenes.
After making a splash around what the brand will be, we build momentum through the launch by guarding details until the timing is perfect. Depending on the scale of the company, this can involve getting dozens of affiliated brands to align behind the larger strategy and story.